EMAIL MARKETING
Campaign Summary
Implemented a successful email marketing strategy for EVIE Bikes using Klaviyo to drive 2,705-subscribers growth, influencer collaborations, and optimised customer journeys.
Key Results
• Subscriber Growth:
Gained 2,705 new subscribers through marketing efforts - Eurobike and Pre-order campaigns, Facebook Lead Ads, and Facebook Lookalike Audiences.
• Influencer Partnerships:
Successfully collaborated with 33 European influencers, with 77 more interested in future collaborations.
• Improved Customer Experience:
Personalised email flows to increase customer satisfaction and loyalty.
Key Skills and Achievements
• Email Marketing:
Skilled in using Klaviyo to create targeted campaigns and audience segmentation.
• Content Creation:
Developed engaging content aligned with EVIE Bikes' brand identity.
• Technical Integration:
Integrated Klaviyo with Shopify and Facebook.
Strategy and Execution
• 1. Subscriber Growth
• 2. Influencer Partnerships
• 3. Event and Newsletter Promotion
-Eurobike and Pre-Order Campaigns
-Facebook Lead Ads
-Klaviyo Integration + Facebook Lookalike Audience
• 4. Customer Journey Optimisation
• 5. Email Template Design
Challenges and Lessons Learned
• Technical Hurdles:
Overcame Klaviyo's design limitations and data synchronisation issues.
• Audience Location Data:
Addressed inaccuracies in Klaviyo's audience location data.
• Facebook Attribution
Recognised limitations in tracking lead sources from different Facebook ads.
Conclusion
This ongoing email marketing strategy demonstrates the effectiveness of targeted campaigns, influencer partnerships, and customer-centric approaches. By leveraging Klaviyo and overcoming challenges, EVIE Bikes has engaged its audience, driven subscriber growth, and positioned itself for continued success.
Final Execution and Strategy
1. Subscriber Growth
EVIE's email marketing efforts, combined with strategic social media integration, resulted in a significant increase of 2,705 subscribers.
2. Influencer Partnerships
Collaborated with 33 influencers to reach a wider audience and generate buzz around EVIE Bikes.
3. Events and Newsletter Promotion
Integrated Marketing Campaign: Leveraged email marketing and social media advertising to effectively promote exciting events like Eurobike and the Pre-order campaign.
Targeted Reach: Utilised Facebook Lead Ads to capture new subscribers and expand reach through targeted advertising.
Klaviyo Integration: Utilised Klaviyo to create targeted segments and Facebook lookalike audiences, enhancing the effectiveness of advertising campaigns.
4. Customer Journey Optimisation
Implemented automated email flows for welcome messages, cart reminders, and post-purchase follow-ups, improving customer satisfaction and loyalty.
Personalised email flows
Personalised email flows
5. Email Template Design
Collaborated with designers to create an on-brand email template for EVIE.
EMAIL MARKETING
Final Execution and Strategy
1. Subscriber Growth
EVIE's email marketing efforts, combined with strategic social media integration, resulted in a significant increase of 2,705 subscribers.
2. Influencer Partnerships
Collaborated with 33 influencers to reach a wider audience and generate buzz around EVIE Bikes.
3. Events and Newsletter Promotion
Integrated Marketing Campaign: Leveraged email marketing and social media advertising to effectively promote exciting events like Eurobike and the Pre-order campaign.
Targeted Reach: Utilised Facebook Lead Ads to capture new subscribers and expand reach through targeted advertising.
Klaviyo Integration: Utilised Klaviyo to create targeted segments and Facebook lookalike audiences, enhancing the effectiveness of advertising campaigns.
4. Customer Journey Optimisation
Implemented automated email flows for welcome messages, cart reminders, and post-purchase follow-ups, improving customer satisfaction and loyalty.
5. Email Template Design
Collaborated with designers to create an on-brand email template for EVIE.